“Rosie the Riveter became popular during World War II when women joined the work force in support of troops serving overseas. The most well-known Rosie icon came from J. Howard Miller’s We Can Do It! propaganda poster. Created for Westinghouse, the Pittsburgh-based artist’s Rosie appeared on magazines, newspapers and posters encouraging women to join the work force. Six million women replaced the men who left for war in the factories, shipyards and industrial plants. Michigan factory worker Geraldine Doyle modeled for the poster art in 1942.” Read about the modern day competition, and another’s thoughts on how this poster feeds into the ideas of work ethics.