Jonathan Foss

img-1Jonathan Foss was a ‘young advertising designer’ who joined the staff of the Air Ministry Publicity Branch ‘just prior to the out-break of war as a “lay-out” man’, leaving in late 1943 to work for the London Press Exchange. Foss’s designs appear to particularly make use of ‘sincere realism’ through photographic material, particularly with colour montages. Foss was particularly influenced by Cassandre, at one point his favourite poster designer. He designed about 60 posters for the R.A.F. of which ‘Volunteer for Flying Duties’ was the first major one. From 1952 to 1955 he worked for Unilver in Brussels. He returned to England to become the international art director for Colman, Prentis and Varley Ltd. He then worked for two advertising firms in New Zealand, before settling in Australia.

Information taken from: ‘W.A.A.F. Recruiting Posters’, Art and Industry, Vol.32, No.189, January 1942, pp.12-13; ‘A.T.C. Recruiting Campaign’, Advertiser’s Weekly, November 11 1943, p.136; Darracott, J. and Loftus, B., Second World War Posters, 1981 (1972), p.29

Featured Image: Lisa E-Journal

By Second World War Posters

Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.

4 replies on “Jonathan Foss”

“It is indeed Peter Parrott, who later flew with 605 (County of Warwick) Squadron during the Battle of Britain with distinction. I also had the honour of meeting him many times at our reunion dinners, a gentleman and great friend, sadly no longer with us.
I have a copy of the original photograph taken of Peter before it was used on the poster, if you’d like a copy please email me:
Ian Piper, Hon Historian, 605 (County of Warwick) Squadron, Royal Auxiliary Air Force.” 14/10/12

“I’m pleased to see that there is confirmation that this is my father on the poster! An active RAFA officer at Goodwood last summer told me confidently that it someone else – I cannot remember his name – but it seems to be a myth that started because it was incorrectly stated in one of the history books. The woman is Mary Scarfe who sadly died shortly before my father was due to meet her in Berkshire. It was on the front of a 2011 calendar showing WW2 posters and J Salmon Ltd have recently published it as a greetings card. I am going to try and obtain some. Kind regards”
Rosemary Gaskell (nee Parrott)

“The pilot on the poster is F.O. Peter L Parrott of then 607
in France, Peter went on to distinguish himselef flying during the Battlle of Britain with 145 Squadron. and yes
I had the honour of meeting the late Wing Commander.
Eric Young Hon Sec 145 Squadron Association” 17/08/10

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