Just watching this video as I prepare a lecture on how digitisation affects the museum experience, something that has fascinated me, although I haven’t really done much theory on it! These guys indicate how an iPhone and some QR codes can give an interactive experience for those wandering round the museum. A friend & I found the same in London recently, as we wandered around, past many statues – we didn’t know who many of them were – so we Google’d them, and that was our information. No need to carry heavy guide books, just a nice lightweight tool, and instant information – and if it’s not what you want, look at the next entry!