Having participated in this a couple of days ago, and seen most of my friends participate, I think most people know what was going on with the colour status updates in Facebook. Having watched a debate go on through a message feed (someone who felt that it was insensitive), I came across this article, which I thought gave an interesting take on it, and referenced us to sites such as a click a day against Breast Cancer. Suzanne says that “The fact that it hit different groups of people who don’t even know each other really shows the power of Facebook and the power of viral marketing”, but that this could have been put to better use with a more serious status update. However, I think it has raised awareness, especially once these associated debates continue alongside, and as Weinschenk points out, if you can get people to commit to a small action, whether consciously or not, they will become aware of larger actions. You’ll never get 100% participation/action, but if you can make a few people more aware, in a fun/relaxed way, it can have a point.