A great piece from the Telegraph, which I thought was a staunchly Conservative paper:

“If I were David Cameron, the first thing I would do is sack my advertising agency. The new poster is an utter disaster: it’s so obviously been airbrushed and he looks like a rosy-faced cherub, not a prospective prime minister. They were bonkers to do it, and he was a fool to let them. The very act of airbrushing is a deceit, whichever way you look at it, and for a politician to have that done says: “I’m not happy with the face I have and the face that I’m showing to you, the voters.”

The whole problem with politicians today is that we never believe a word that comes out of their mouths, and we don’t feel they understand us or our priorities. Presenting us with this fake, high-gloss image of perfection suggests that the Conservatives have little understanding of what’s going on in the real world.”

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