See the full story re this Keep Calm and Carry On diagram, and find a high res version (thanks to David Simpkin of P&G Wells for bringing it to my attention). In case you’re wondering, an internet meme: “The term Internet meme is a phrase used to describe a catchphrase or concept that spreads quickly from person to person via the Internet, much like an esoteric inside joke.” (Wikipedia)

“At first I LOLed, and then I was like “huh.” How did we get here? How did this meme evolve from stoic World War II propaganda to hilarious Richard Dawkins jokes?

And thus, the phylogenetic tree of “KEEP CALM AND CARRY ON” posters was born:”

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