“With the end of the recession, the British sense of cynicism has resurfaced. Finally people are tiring of the nauseating mantra “Keep Calm and Carry On”. Slogans far truer to our national character are bursting forth on T-shirts and posters. “Now Panic and Freak Out” comes in sombre blue with an upside-down crown to rival the gaudy red optimism of “Keep Calm”. Devised by 21-year-old UK designer Olly Moss as a “silly little response” to the Keep Calm message, it has become an industry in its own right with tea-towels (£7.95) and mugs (£10.95) available on Amazon and at Selfridges.””

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