Born in Bradford, married to another artist and with one son, ‘Frederick A. Horn’ was an artist, designer, typographer and writer. By 1957 he was art director of T. Booth Waddicor and Partners, advertising agents. Horn ‘came into advertising via printing, in which field he was writer, designer and technician for many years’. He had had wide-ranging experience, with men such as E. McKnight Kauffer and had already made a name for himself as ‘an authority upon typography, advertising and presentation’. He joined Percy Lund Humpries as a young designer in the 1920’s, ‘those golden years of exploration, revival and discovery’. In 1924 he gained the status to undertake the production work on Penrose Annual, a responsibility he held until 1936 when he became studio manager of Bemrose and Sons of Derby. In 1938 he became art director and studio manager of the Cecil D. Notley Advertising agency. Horn joined the Royal Army Ordnance Corps (RAOC), ‘where the authorities had the good sense to allow him to share in creating a Publicity Section attached to the Depot Planning Branch of a large Central Ordnance’. In the job he prepared graphs, charts and diagrams and ‘ingenuity and shoe-string planning’ was needed to produce and reproduce posters and other propaganda. He particularly focused on ‘cleverly constructed’ ‘cautionary messages’, printed economically on the backs of old print jobs. Post-war he continued to work for various advertising agencies and produced texts on typography.
Information collated from: Gowing, M., ‘The Creative Mind in Advertising: Frederick A. Horn’, Art and Industry, Vol. 63, No. 373, July 1957, pp.6-9, 34.
Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.