“I didn’t feel that there was a huge amount of clothes out there that are Fair Trade and organic and it’s so great to give people the choice to wear something that makes the world a better place, to wear clothing that does some good. Clothes are fabulous and can transform the way someone feels about themselves and you can transform someone’s life at the same time, which is a pretty amazing thing to do.” said Emma.”

Emma Watson, better known as Hermione Grainger in the Harry Potter films, acted as a creative advisor, indicating that she found there weren’t enough ethical options for the under 25s. As we’ve always said, we’ll eat, drink and wear Fair Trade… but it has to be something we want, it can’t just be about charity!

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