Please help my Final Year Project/Dissertation student with her research. Helen Nicholls is considering nostalgic advertising in 2009 (we’re still developing the exact question, but will have a clearer idea once we have seen the research that she’s done in the Sainsbury’s Archive) in relation to the recession/companies that are stressing their longevity, and has decided to ask for responses via YouTube (either as a response video, or as a comment). I love seeing students using something they enjoy doing in order to carry out their research requirements… so please help!
The Adverts
Recap of the questions:
- How did you find the adverts?
- Do you think they were effective for keeping customers loyal (during the recession and tough money times)?
- Is there anything critical of the adverts you could suggest? (Maybe? you can think of gender/ethnic issues to highlight?)
THANK YOU TO ANYONE WHO RESPONDS!
Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.
Lovely piece this. We’ve also highlighted some advertising campaigns that are using nostalgia and looked at reasons why that may be here:
http://www.redcmarketing.net/blog/marketing/why-advertising-is-going-all-nostalgic-on-us/#more-6501