Please help my Final Year Project/Dissertation student with her research. Helen Nicholls is considering nostalgic advertising in 2009 (we’re still developing the exact question, but will have a clearer idea once we have seen the research that she’s done in the Sainsbury’s Archive) in relation to the recession/companies that are stressing their longevity, and has decided to ask for responses via YouTube (either as a response video, or as a comment). I love seeing students using something they enjoy doing in order to carry out their research requirements… so please help!
Recap of the questions:
- How did you find the adverts?
- Do you think they were effective for keeping customers loyal (during the recession and tough money times)?
- Is there anything critical of the adverts you could suggest? (Maybe? you can think of gender/ethnic issues to highlight?)
THANK YOU TO ANYONE WHO RESPONDS!
Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.