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Wealth Dynamics: Star

Wealth Dynamics profile – the Star

Oprah Winfrey - StarStars are aware of the strength of their personality

They often use it to their advantage without realizing the negative impact it can have on those around them.

Stars have the ability to shine

However, they can often get burnt out with extreme demands on their time. Increased success frequently means greater stress, and an inability to capitalize on their stardom in a sustainable way.

The Creators set the stage, and the Stars steal the show

Stars get their most valuable feedback in the limelight, and find their flow while on their feet. As a result, they are able to evolve their attraction on the fly, and it is their personal magnetism that is their greatest value.

As innovators, Stars have an inner confidence

This inner confidence drives them to step up and take the lead. However, others sometimes see this as overconfidence. Reflecting on his outlook, Arnold Schwarzenegger comments, “I knew I was a winner back in the late sixties. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way – I hope it never will.”

A Star profile should not be confused with sports stars or rock stars

Sports stars or rocks stars tend to get to their position largely on talent. There are Star profiles in industries ranging from property and media to hospitality who have ended up far wealthier than the most talented entertainers by following the Star profile strategy. There are also many extremely talented entertainers who have ended up flat broke.

Stars are naturals at creating a unique identity for themselves

It is their personal brand that attracts others. By magnifying their brand, they quickly magnify their attraction. Failed Stars do not realize this and have been attempting to build their wealth by improving their products, their systems or their teams – none of which come as naturally. Stars also get frustrated that others cannot do what they can do, and so make poor managers without the right deputies.

Successful Stars are happy to leverage

This is achieved by leveraging on the products and platform of others in order to perform their magic. They lead from the front with their name shining in lights, while others count the receipts.

Examples of successful Stars

Oprah Winfrey Anthony Robbins, , Arnold Schwarzenegger, Amithabh Bachan, Paul Newman and Martha Stewart.

Could you be a Star?

Oprah Winfrey is worth more than every Hollywood celebrity she has had on her talk show. Her wealth comes from playing the game exceptionally well, establishing ownership over her empire, and leveraging that brand over multiple media.

Stars are task and people based. They ask what and who? “What should I say now or what should I do next?” “Who do I need to call or who do I need now?”

I undertook this test in January through John Williams, and my test came through as Star, with Creator/Supporter as secondary types. Information taken from here, which also gives information on the other 7 types, and an opportunity to take the test.

By admin

Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst  (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.

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