Birkman Report

Selected elements from this report, taken in 2007 (checkout Care for the Family):

Areas of Interest: Percentages indicate a broad level of interest

Social Science
Organised assistance and services to support and advance social conditions of the individual and community through social programmes, agencies and organised religious involvement.
Creative interest in writing and in sophisticated language skills. Indicates appreciation for abstract ideas conveyed in various mediums and materials.
Creating imaginative works of aesthetic value, expressing ideas artistically. Working or performing in the visual arts.
Persuasive interaction with others. Motivating others to accept ideas, actions or opinions through means of persuasion, reasoning or argument.
Being involved in administrative positions, including recording, data processing, numeric detail and personnel functions that provide predictable results and specific controls.
Hands-on work in an outdoor or natural environment. These activities can include physical or mental exertion outside of office confines. Some individuals score high because of environmental concerns.
Involvement with music in its many forms. Interests may include melodies, compositions, attending concerts, supporting the musical arts, or simply appreciating music. Professional musicians would be expected to have a high degree of this interest.
Combining number analytically and factually to arrive at practical, quantitative conclusions. Utilising numbers in business bookkeeping, accounting and tax procedures.
Involvement in professions or avocations that assist others through research. Occupations in health services, technology and medical paraprofessionals, nutritional and pharmaceutical services involving scientific interests.
Hands-on work with a broad range of technical responsibilities from power-driven machine operations to high-tech electronics. Interests may include design, maintenance, operation or repair of motors and machinery, power-driven or automated.

Summary of the Lifestyle Grid
This grid also demonstrates how others would react in a similar situation, so that teams can understand each other better.

  • You enjoy people-centred activities, particularly when these activities involve theorising, planning or creating new ways of doing things.
  • When you are working effectively, you tend to be assertive, enthusiastic and intense in feeling.
  • To be most effective, you generally respond best to people who are insightful and persuasive. Under stress, you may become easily distracted and hesitant.

Organisational Focus Overview

  1. Blue: Design/Strategy (strongest influence)
    1. Focuses on strategy and innovation
    2. Generates ideas and concepts
    3. Values the welfare of people
    4. Operates with idealistic outlook
    5. Engages in research and development
    6. Provides vision
    7. Sensitive and creative
  2. Green: Sales/Marketing
    1. Focuses on sales and marketing efforts
    2. Influences and motivates people
    3. Seeks recognition
    4. Supports and manages change
    5. Actively communicates with others
    6. Acts independently
    7. Outgoing and enthusiastic
  3. Yellow: Admin/Fiscal
    1. Focuses on organisational process/systems
    2. Values accuracy and detail
    3. Analyses data thoroughly
    4. Cooperative when working with others
    5. Ises plan when acting on objectives
    6. Appreciates stability in environment
    7. Cautious and consistent
  4. Red: Operations/Technology (weakest influence)
    1. Focuses on operations and production
    2. Values tactical, short-term goals
    3. Takes action on objectives
    4. Communicates candidly
    5. Produces tangible products
    6. Makes decisions quickly
    7. Practical and ‘hands on’

Top 10 (suggested) Job Families

  • Legal (including lawyers)
  • Knowledge Specialist (including career counsellors, University lecturers, clergy)
  • Administrative Professionals (including auditing)
  • Educational Careers (including teachers, University lecturers, University administration)
  • Social Service/Counselling (including clergy, counsellors, psychologists, sociologists)
  • Employee Relations/Training (including career counselors, HR training, customer services, entertainment marketing, public relations, lobbying, personnel)
  • Artistic Careers (including visual arts, editorial positions, architecture, travel agents)
  • Medical Professions (including nutritionists, public health administrators)
  • Delegative Management (Managing, leading and accomplishing goals through others by utilising plans and strategies, arrange resources and assist subordinates and teams in dealing with resource and implementation issues. Include managers and executives in plan-driven organisations.)
  • Consultative Intangiable Sales (Marketing and/or sales of intangiable products or services.)

Report gained through, now, part of the Care for the Family group on 4th September 2007.

By admin

Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst  (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.

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