Before ‘Keep Calm and Carry On’ became famous, whenever I mentioned to people that I was studying World War Two posters for my PhD, the most frequent responses was “ah-ha, your country needs you!”, to which I would reply, well, yes, “right idea, wrong war”! The image, however, IS iconic, mentioned as Number 1 of the ‘100 Best Posters of the Century” in the 1990s, and did influence a number of Second World War campaigns, especially of the “Do you really need to x?” variety.
Country of Origin United Kingdom
Artist Alfred Leete
Printer Victoria House Printing Co. Ltd., London
Size 29 1/2″ x 20″
Other Information. One of several variations of this poster. Please contact the IWM with queries about the copyright/reproduction of this poster.
- Pollock, J. Kitchener, 2002
- Pollock, J. Kitchener: Architect of Victory, Artisan of Peace, 2001
- Try searching for items on Kitchener