Really great presentation focusing upon how social media fits into marketing strategies, moving from traditional to tradigital to digital, where the focus is upon: Community, localisation, communication, collaboration, trust, visibility, value, engagement and integration – a great set of words!

Digital Fingerprint

Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture  in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.