During the welcoming ceremony the boss says: “You’re all part of our team now. You can earn good money here, and you can go to the company canteen for something to eat. So don’t trouble the other employees”.
The cannibals promise not to trouble the other employees. Four weeks later the boss returns and says: “You’re all working very hard, and I’m very satisfied with all of you. One of our cleaners has disappeared, however. Do any of you know what happened to her?”
The cannibals disavow all knowledge of the missing cleaner. After the boss has left, the leader of the cannibals says to the others: “Which of you idiots ate the cleaner?”
One of the cannibals raises his hand hesitantly, to which the leader of the cannibals says: “You FOOL! For four weeks we’ve been eating directors, managers, and project managers and no-one has noticed anything, and now YOU have to go and eat the cleaner!”
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.