It is the year 2050. A bright young sixth-former is discussing her choice of university course with her grandmother. She is considering a degree in heritage studies.
“Is it really true that you did a course called history at uni?” she asks.
“Yes,” her grandmother replies. “It looked at bits of the past.”
“But what for?” asks her grandchild. “What was the point? Heritage studies is really useful. I want a job at a Heritage Trail agency when I’ve finished uni. History must have been so dead.”
Fantasy or the future? History today is at a crossroads; the debate about its “function”, its purpose, has sharpened. As an academic discipline it is under assault from two different, although related, directions.
On the one hand there is the “democratisation” of history – history as heritage, a commodity whose primary function is to entertain and inform. On the other there is governmental pressure to make history socially useful, contributing in visible ways to the gross national product while providing the taxpayer with some public display of its utility.”
Mass Communications Academic, @MMUBS. British Home Front Propaganda posters as researched for a PhD completed 2004. In 1997, unwittingly wrote the first history of the Keep Calm and Carry On poster, which she now follows with interest.