The Church of England #medialit

Interesting session on communications in the national church

What is the Church of England?”: “A Christian presence in every community”.

What is the CofE today?

Video created (no sound, add your own) explaining what the CofE is:

and interested in developing this.

The organisation is professional , proactive, integrated, and mission-orientated

Communications Strategy

External context scanning – communicate externally.  (EPISTLE)

  • Economic
  • Political
  • Informational
  • Social
  • Technological
  • Legal
  • Environmental

Once understand the issues that people are dealing with, can communicate more effectively.

The group had a discussion about what was the SWOT for the Church of England, and therefore how can it engage best?

6-7  million go to church regularly in the UK, of which 1 million CofE.

Website (Audience)

There’s both an internal (staff & regular churchgoers) and an external audience (including those looking for weddings/funerals, non-churchgoers and the press).  A very diverse audience, so it’s unlikely that people will agree with all.

Internally:

Digital Engagement is key…  It used to be an extra optional layer, now it’s key, particularly for the external audience:

Most of these projects started small in a single church, and then the momentum grows – it’s not about picking big projects.

The group discussed a great project with regards to encouraging people to have ‘staycations’ and engage with the local community.

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