This seems like a simple social media idea that could work – be interesting to see how fast it gathers steam – a simple idea on Facebook and Twitter: “Pick up 7 pieces of trash on 7th of every month”.
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of 'Raising Children in a Digital Age', regularly checks hashtag #DigitalParenting.