A university vice-chancellor is hoping for tweet success in his new role by reaching out to his staff and students and others in the sector via the social networking site Twitter.
Since taking the reins at De Montfort University last month, Dominic Shellard (@t) has been quick to embrace the Twittersphere.
In doing so, he joins university heads from around the world including E. Gordon Gee (@presidentgee) of Ohio State University, Richard Descoings (@rdescoings) of Sciences Po in France and Steven Schwartz (@macquarievc), vice-chancellor of Macquarie University in Australia.
But Professor Shellard’s UK peers have been slow to take to social media. He is only the second to personally twitter, following Martin Hall of the University of Salford (@VCSalford).
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