“Social media is a lot like a car: it’s easy to buy, but harder to maintain. Just as many of us buy a new a car, only to neglect the day-to-day maintenance that will keep it running smoothly for years to come, many individuals and businesses buy into social media but fail to do what’s necessary to make the most of the investment.”

“As Wired notes, the “regularly-updated, Britney Spears-controlled official Facebook page, which presumably attracts lots of her young fan base, is only a couple of clicks away from hardcore advertisement.” In other words, despite the fact that somebody is taking the time to update Spears’ Facebook Page, basic things, like moderating associated user-generated content, aren’t being left undone.”

Read full story. Link identified via @Howard_Scott

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