Works for: http://edelmandigital.com/ and Spook Digital. Tweets at: http://twitter.com/rem0te

Practical advice for setting up a strategy. Passionate about technology and things that go ‘bing’! Always asks why do you want to do it and what will it achieve?! Is ‘pragmatic, resourceful, challenging with a considered approach’.  Need to understand what your consumers want.

With social media there is no instant answer, no silver bullet, no cake mix

If you build it they won’t necessarily come…

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