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Bit of a #fail by the Co-Op Bank


I was interested in this offer from the Co-Op bank, but what with being on holiday/not feeling amazingly well, I kept forgetting, so I went onto the website today (14th January 2011!), and as you can see from the screenshot above, the offer of a year’s free fees is still available (I pay fees with Barclays, who still keep my big student overdraft open, but I would like to be with a bank known for its ethical stance!). I think, oh dear, guess I have to do that by tomorrow… click on it, and the following options come up:


or

So, not only has the offer closed early, the front page advertising is still up! Not great planning by the Co-Op!

By Digital Fingerprint

Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture  in the third sector (especially faith). Author of 'Raising Children in a Digital Age', regularly checks hashtag #DigitalParenting.

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