Life Explorer (Author of Raising Children in a Digital Age; Original history of Keep Calm and Carry On)

Social Media Measurement 2011

Post author By Digital Fingerprint
Post date February 6, 2011
1 Comment on Social Media Measurement 2011

Thanks to @batty_towers for drawing my attention to this really interesting article re: measuring the impact that social media is making to a campaign.

Tags Analytics, Engagement, ROI

By Digital Fingerprint

Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of 'Raising Children in a Digital Age', regularly checks hashtag #DigitalParenting.

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