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Academic

Compromising higher learning, measure for reified measure

The idea that measurement brings certainty persists. One example is the quantification of the contact hours students have with teachers under the new dispensation in which higher education is cast as a quasi-privatised investment. Contact is important, but the quantifying of hours occludes the more serious issues: the quality of contact, and what we want from it.

The university, however, is not a marketplace where individuals come to account for or to buy time; it is precisely a mode of being together, of seeking communities and forging shared futures; and these are immune from measurement, but open to questions of quality. That is the point of contact: connectedness with each other, not econometric clock-watching. Even the Cowles Foundation, now at Yale University, no longer believes that science is measurement. Nor should we.

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By admin

Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst  (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.

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