I had shopped in Sainsbury’s the week before, was given a £10 voucher, so thought I’d go back the following week and do my next lot of shopping (with a few store cupboard items to bring me up to the required £70 spend). I got to the til and was told that the voucher had expired the day before. Too tired to put anything back, I purchased, then tweeted my frustration that no one does their main shop in less than a week (and they must have enough data from my Nectar card to work out I shop for myself only!), and therefore the voucher should have at least 2 weeks on it… The following day I received:
On phoning them, they were very apologetic, and agreed that it was a strange expiry date (although according to the girl on the checkout, all like that). They offered a £5 voucher, but I said, considering the original voucher was for £10, that would be more appropriate… which he agreed to immediately. He gave me a clear idea of when the voucher would be with me, it turned up promptly, and has already been spent! Thanks Sainsbury’s (and they have also said they’ve passed the thoughts onto their marketing team… so we’ll see!)
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.