Check out this post from Pete Phillips (colleague and boss), indicating that there’s more social media activity than porn online now (I believe I may have said that several times, but I couldn’t remember where I first got it from either) and particularly this video:
Part of my job is to help people understand why we should be using social media, so this kind of video is helpful, although it’s a shame that the video focuses on business benefits only, and I hope that we can help to highlight some of the more non-business benefits… and not be so in awe of social media that we use it unthinkingly!