…lecturers must be able to impart what they know. Craig Mahoney, head of the HEA, believes training can make any academic a more effective and inspired teacher
“When I moved to England from Australia, I was excited at the prospect of undertaking the postgraduate certificate in higher education,” writes Francesca Haig, a senior lecturer in creative writing at the University of Chester, in a 2009 article for the Higher Education Academy’sAcademy Exchange magazine.
“In Australia, such qualifications were not required for academic posts, and I thought that the emphasis England placed on teaching qualifications indicated a regard for teaching, usually so undervalued in academia (although not by students). Colleagues in England laughed ominously at my enthusiasm; such qualifications, I soon learnt, are commonly viewed as yet another hoop through which academics must now jump.”
Read full story, and note that I really enjoyed the PGCLTHE at my University, and am now teaching on it.
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.