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Academic

University is not just about ‘getting a job’ …

http://www.sxc.hu/photo/1302510

I’ve always said that University is about SO MUCH more than ‘getting a job’, and the students are not ‘customers’ … this article brings that out:

Academics have been “seduced” into using business-speak to defend higher education, according to leading scholars and politicians.

Speaking at a conference titled Universities under Attack, academics called for a “fightback” in which the “neoliberal” language of “employability” and “value for money” are ditched in favour of advocating higher education for its own sake.

Arguing for universities’ economic value meant “bowing down” before a flawed conception of education, argued Baroness Kennedy, principal of Mansfield College, Oxford.

“We have to reignite the language of what education is all about,” she told delegates at the event at King’s College London on 26 November, which was sponsored by the London Review of Books, the New York Review of Books and Times Higher Education.

“The whole business of learning is about something greater – it’s not just about having jobs.”

Decrying the “marketisation” of the academy, Baroness Kennedy said: “This is about turning ourselves into businesses. We have been seduced into the idea that there is no other way. It comes out of Hayek and Thatcher being enamoured with the free market. Big money from this ideology feeds into thinktanks in education, health and welfare. Alternative ways of thinking do not get resourced.”

Read full story.

By admin

Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst  (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.

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