With stories that schools are ‘sending difficult students out before Ofsted inspections‘, there are suggestions that Universities are also massaging their expertise – and a call that all should be included in the REF:
“The European Union economy doesn’t look too bad – if you exclude Greece and perhaps a couple of others from the 27.” “Spurs are a decent team, if you don’t count those games in which goalkeeper Heurelho Gomes gifted points to the opposition.” “2011 was an excellent financial year for our unit trust, if you discount the poor performance of one or two of the companies in which we invest.”
Yet we don’t rate the EU by choosing which economies to include or exclude, nor does the team that wins the Barclays Premier League get to miss out its worst performances before the final ranking. And investors would be living in cloud cuckoo land if they thought they could ignore a unit trust’s poorly performing components. We do, however, allow something similar to happen when assessing research in British universities. Why?
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Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.