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Academic

The NSS is coming…

http://www.sxc.hu/photo/1238327

Interesting. University of Winchester have raised banners that say “We’ve listened to you”, demonstrating how. It’s important to take the student view on board, but how often do we end up responding to these results – is there not a better way to measure… and it’s worrying when these are used as the MAIN criteria – and education falls into danger of being edutainment!

Have you raised the banners yet? Ordered the free hot dogs? Set up the laptops? Yes, it’s that time again. Up and down the land, exhortations will flash across plasma screens, encouraging messages will fill noticeboards, and bright-faced student ambassadors will lie in wait at strategic points ready to grab any passing third-year. For next month, the National Student Survey begins.

Since 2005, when the Ipsos Mori poll first began, this annual judgement day has assumed more and more importance. It is increasingly viewed by the media, student applicants and their parents, and even the government as the absolute barometer of university health.

It’s not as if we’re not always trying to improve what we do. But we’re now so aware of how influential the NSS has become that we put massive efforts into making sure our students know that we have responded to their concerns.

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By admin

Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst  (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.

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