UMPF recently conducted research with “Your Say Pays, where we asked nearly 2,400 UK adults which social media platforms they used and how often.” With a UK adult population of 48.6 million, they found that (full statistics Google spreadsheet):
More than half UK pensioners now on Facebook
37.4 million UK adults use Facebook regularly
32.1 million UK adults use YouTube regularly
15.5 million UK adults on Twitter
7.9 million UK adults on LinkedIn
6.7 million UK adults on Flickr
Really interesting stats, and I hope I can start to find (and distribute) more UK stats, as so often I find I have to use US statistics to give any kind of general context to my materials. Read more on this blog post, and let me know of other links that you find!
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.