Interesting. Networking has always been part of academic life, but there’s clearly been a shift from finding those ‘of similar mind’ to those who can help fund your work…
A significant number of academics feel it is not part of their job to help businesses bring their research to market, according to an investigation into attitudes to knowledge transfer.
Such activity is high on the political agenda, with David Willetts, the universities and science minister, challenging institutions to increase their income from knowledge transfer by 10 per cent over the next three years.
However, scholars often think they do not have the skills to network with the business leaders who could turn their research into a new product or service, according to a PhD thesis written by Kristel Miller, a teaching fellow in management at the University of Abertay Dundee.
About 40 per cent of the researchers questioned who were working with the university to commercialise their work said they felt they had been “forced” to do so, Ms Miller told Times Higher Education.
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Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.