Encouraging to see that students aren’t picking just on cost, but are looking for a wider idea of what offers “value”:
Almost a quarter of all students have changed their thinking on where to attend university owing to higher tuition fees, according to a new study of applicants.
That proportion rose to more than a third of those from poorer backgrounds with lower predicted grades, a survey of prospective students by university marketing advisers OpinionPanel found.
However, fee levels themselves are still unlikely to be the deciding factor when students choose an institution, with a bigger shift towards the perceived “return on investment” to be gained by studying on a particular course.
The survey attempts to look at how the tripling of tuition fees has affected the decisions of those still planning to go into higher education.
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Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.