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Working in the creative industries… where most of us work because “we love it”, but end up with long houses, poor pay, lack of benefits, ‘sacrificial ethos’ … recognising that. Here Professor Rosalind Gill calls for a more sustainable model:

Society needs to look beyond the images of “cool”, “unconventional” creative workers and find better ways for them, and for academics, to lead “liveable lives”, a speaker at the British Academy argued last week.

Rosalind Gill, professor of social and cultural analysis at King’s College London, was taking part in the second of three discussions comprising The Creative Process: A Multidisciplinary Examination. The series was organised in partnership with the Culture Capital Exchange, a network of universities that aims to forge links between higher education and the creative industries.

Beatriz Garcia, head of research at the University of Liverpool’s Institute of Cultural Capital, spoke on the “cultural turn” in worldwide policymaking, with creative industries increasingly seen as a replacement for lost manufacturing activity.

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