Categories
Life(style)

Richard Curtis: Keep Trying

Really interesting article in i paper tonight, from Richard Curtis, talking about some of the things he’s tried for Comic/Sport Relief, which haven’t necessarily worked, but the value in trying:

Fundraising in schools has always been absolutely key to our success – and, one year, we came up with the cracking idea of writing a little play that every school in the country could perform on Red Nose Day. Fresh off the back of writing Four Weddings and a Funeral, I was pretty sure I was the man for the job.

I wrote a 15-minute epic, in which children had to dress as various vegetables – and there was a very good moral at the end about social justice and parsnips or something. Throbbing with expectation and the excitement of creating a dramatic phenomenon, we sent out 22,000 copies of the play to the UK’s schools.

Final research revealed that, in the end, eight schools performed it. We never found out the total money raised. But it wasn’t a lot. Something in the region of £50. Or a bit less.

Read full story.

By admin

Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst  (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.

2 replies on “Richard Curtis: Keep Trying”

In a weird way, I find that quite encouraging. There’s something healing knowing about other creatives or people on a mission who have a go and get it wrong, because you just can’t always predict what’s going to work. Also encouraging that he evidently had another go.

Thanks for pointing me toward this! x

Yup, I’m always encouraged more by the tales of people who’ve found their way through difficulties (and still face difficulties!) to make a difference … I find “my life is amazing and I don’t have to do anything to make it so” biographies etc quite hard to take, so I liked this piece! x

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.