An interesting mini report from @SavingStudents1 (@manipm)

In Manipulating Media (a first year media studies module at the University of Winchester), we have set the students a challenge to produce a campaign with regards to changing student behaviour (ensuring that campaigns have gone through Student Union/campus processes). Tomorrow they will present a 3 minute YouTube video highlighting what they covered, why it’s relevant, what they did, and any measurables as to its success (within only 3 weeks). I offered my students the opportunity to give me a mini report to post on my blog, as I’m particularly interested in learning/teaching processes and student engagement:

Our campaign strives to encourage students to budget and spend their money wisely whilst at  the University of Winchester We will be providing tips and experiences from other students, to ensure that others don’t feel the need to spend recklessly to have a good time.

This campaign is run by students at The University of Winchester, who therefore have an understanding of the troubles on budgeting student loans whilst at university. To do this successfully and change students behaviour, we shall be relying heavily on social media to promote our message. Through the use of Twitter, Tumblr and Facebook we hope to engage our target audience and by making our campaign interactive we hope to draw the attention of students. We shall also be using print media such as posters and leaflets to raise awareness and direct our target audience to our useful tips on our multitude of social networking sites.

We have also  created content for a CD ‘leaflet’ to grab the attention of students around Winchester, this CD contains a budget plan, our promotional material and a short video of students giving money saving tips.

The above was written by Alice Plaskett

By admin

Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst  (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.

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