In my efforts to declutter & streamline, I totally missed the following ‘live chat’ on Guardian Higher Education (thanks to Justine Mortimer for bringing it to my attention), seeking to find effective ways for social media to be used in HE, rather than just leading to fatigue:
Matt Silverman writes for Mashable: “When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too.” Social media can allow universities to advertise to prospective students, to share class announcements and to allow alumni to keep in touch. In the academic community, social media offers a chance for collaborative work, networking and profile building.
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.