Definitely an article to take on board, as someone who is keen to write ‘clearly and engagingly whatever the audience’:
What theory can be advanced to explicate the propensity of a significant proportion of individuals engaged in the scholarly profession to manufacture writerly texts that exhibit a more substantial resemblance to the technicality-replete discursive formations of androidal entities than to the quotidian narrative artefacts of the non-academic populace?
Or to put it another way: Why do so many academics write like jargon-spouting robots rather than human beings with a story to tell?
As the author of a book optimistically titled Stylish Academic Writing, I frequently hear versions of the following lament from PhD students and early-career colleagues: “I can’t write more clearly, more engagingly, for a non-academic audience, in a personal voice because if I do I won’t get promoted, my colleagues won’t respect me, people won’t think I’m intelligent, peer reviewers would disapprove.”
Read full article.
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.