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Academic

Consumerism of Higher Education

Evaluation Report Card Clipboard Assessment GradesInteresting article. Find the idea of students as consumers difficult to take on board, but it’s definitely a feeling that’s getting stronger & stronger:

Dr Williams – who will be discussing her views at the Barbican in London later this month at the Institute of Ideas’ Battle of Ideas Festival – said that during her own English degree, it was immersion in the subject that had made her “employable, and a different person”.

“That transformed me and gave me confidence, the intellectual struggle of having to confront challenging new concepts and coming out the other end having mastered that body of knowledge,” she said.

But today, she said, the stress on satisfaction and employability meant that academics were not pushing students hard enough intellectually.

“Students are likely to be unhappy if you ask them to read two books before next week, and happier if it’s one journal article you’ve already photocopied for them. Whether they will learn as much is another matter,” she said.

Although she applauded optional workshops in employability skills, Dr Williams said that she had no time for “specialised academics such as philosophers trying to teach employability skills”.

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By admin

Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst  (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.

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