A video which indicates what the ‘ROI’ of social media is, and that it’s not measurable in terms of ‘sales’, but more about building relationships, answering questions, and building a brand:
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.