It was originally a Second World War rallying cry to all Britons, but 70 years later the ‘Keep Calm’ slogan is now the subject of a long-running legal copyright dispute.

The wartime message has in recent years become an iconic national slogan after the phrase appeared on posters, books, mugs and other merchandise.

But ‘Keep Calm’ – originally produced by the government’s Ministry of Information – has since been trademarked by an entrepreneur who has claimed a monopoly on the famous phrase – and prevented anyone else from repeating it.

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