This is something that teaching staff on campus seldom realise, Professor Junco said. “If we keep in mind that not all students have the same level of skill and facility with new technologies, then we behave in ways as educators that help level the playing field,” he said.
“One way this could play out is, if a student says to a professor, ‘Oh, I don’t know how to do that’, the professor might scoff and be irritated and say, ‘What do you mean? You know this more than I do.’ So if I am teaching a class and I say, ‘OK, we’re going to use Twitter’, it’s important for me to also be sure that all my students know what Twitter is.
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Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.