The end of this piece made me laugh:
Not that lecturers themselves are necessarily so wedded to such high-minded considerations. One extremely distinguished English literature professor habitually ended his lecture on Shakespeare in the middle of a sentence. Baffled students read any number of interpretations into this idiosyncrasy. Was he implying that there was no definitive conclusion? That students must fill in the meaning for themselves? Was the content too ambiguous to merit a traditional ending?
Someone finally plucked up the courage to ask why he insisted on leaving his insights incomplete. He explained, patiently, that it was nothing more than a linguistic device to keep everyone else in their seats while he secured his place at the front of the lunch queue.
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Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.