Susan Greenfield is a neuroscientist with a high media profile, and this, her latest book, is aimed at the “general” (Daily Mail) reader. The accompanying publicity material refers to Greenfield as a “professional neuroscientist”. This adjective must be reassuring. An “amateur neuroscientist” would be a problem. Greenfield built her academic career on the study of dementia rather than digitisation, but this latter focus has now become a “professional” fixation.
The book is organised into 20 short chapters. Social networking, gaming, mobile phones and Google make up the laundry list of threats to society. The problem that undermines Mind Change is a lack of disciplinary expertise in digital cultures.
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