Note: Clip provided by the BBC
P.S. If you’re wondering what the experience is like – make your way to the BBC, someone takes you down to a small room, checks exactly what time you’re on the schedule for, gives you a drink, someone taps your nose with powder. As the previous item is on, taken into the studio (fairly compact, with a load of prompters/cameras swirling around on round tracks), sit to one side whilst previous item finishes. As a VT runs, popped into a chair, a microphone is attached, and before you really realise it, you’re on air (you can see me looking at my surroundings before my attention is drawn back!), you’re live chatting, and whilst the attention is taken back to the other presenter, off you go, and you’re done!
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.