Picking out some the #DigitalMarketing Campaigns that I and others brought to mind in a quick brain-dump – asking within a lecture – do you recognise these campaigns? Students will then be sent off throughout the week to find campaigns that have inspired them (ensuring a digital element) and share on their blogs.

Don’t forget that the Cannes Lions winners list may bring some more to your attention.

Volkswagen: The Fun Theory (2009)

• The Fun Theory Website
• Case Study analysis

Movember (Annually since 2003)

• Movember International
• Movember UK
• Don’t forget the Mo’Sista
• Experian Case Study

Red Bull Stratos Space Jump (2012)

• Red Bull Stratos
• PR Case Study

Gold Postboxes (2012)

• Gold Postbox Finder
• Case Study

Water Aid (2010)

• WaterAid
• Copper Digital Overview

Frozen (2013)

 

• Official Disney Site
• Forbes: What marketers can learn from Disney’s Frozen
• Frozen/Iceland Case Study

Yes We Can (2008)

• The Barack Obama Social Media Strategy
• #YesWeCan on Twitter
• Yes We Can: Too Corny?

ComparetheMeerkat.com (2009 onwards)

• Compare the Meerkat adverts
• ComparetheMeerkat.com
• Case study

Oreo (2013)

• Original Tweet
• Case Study
• Awards won

“The Ice Bucket Challenge” – ALS (2014)

• Guardian Coverage
• Case Study
• ‘Last Summer’ backlash
• 2015 attempt

Want to find some more – try these:

 

Prepared for a job interview!