Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of 'Raising Children in a Digital Age', regularly checks hashtag #DigitalParenting.
2 replies on “The best #digitalmarketing campaign in the world? #ThisGirlCan”
[…] at Manchester Metropolitan University, based at the Business School (lovely new building). I used this presentation, focusing upon #thisgirlcan as the case study for ‘best digital marketing campaign in the […]
[…] campaign that can be more positive, rather than exclusionary and ‘victim-blaming’. The #thisgirlcan campaign is a benchmark for how this can be […]
2 replies on “The best #digitalmarketing campaign in the world? #ThisGirlCan”
[…] at Manchester Metropolitan University, based at the Business School (lovely new building). I used this presentation, focusing upon #thisgirlcan as the case study for ‘best digital marketing campaign in the […]
[…] campaign that can be more positive, rather than exclusionary and ‘victim-blaming’. The #thisgirlcan campaign is a benchmark for how this can be […]