Sparks & Honey is a New York based agency – at morning meetings they discuss global cultural trends and what they could mean for marketers – producing an annual cultural A-Z for marketers to be aware of. With an 83% accuracy rate in their predictions last year – that has to be worth a look!
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.