Sparks & Honey is a New York based agency – at morning meetings they discuss global cultural trends and what they could mean for marketers – producing an annual cultural A-Z for marketers to be aware of. With an 83% accuracy rate in their predictions last year – that has to be worth a look!

2016 A-Z Culture Glossary from sparks & honey
Check out slide 41, then check out Raising Children in a Digital Age… ahead of the curve there!

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