Originally planned for Easter weekend, but house-moves etc causing distractions, my piece for The Conversation has just been published. It starts:

Over the Easter weekend, the Church of England encouraged its congregation to share photos of their services and celebrations on social media using the hashtag #EasterJoy. It’s not strange for a large organisation to interact with its members and promote its message in this way. But the democratic nature of social media is allowing the church to play a much more unusual role in such a traditionally hierarchical body.

Read the full article.