Originally planned for Easter weekend, but house-moves etc causing distractions, my piece for The Conversation has just been published. It starts:
Over the Easter weekend, the Church of England encouraged its congregation to share photos of their services and celebrations on social media using the hashtag #EasterJoy. It’s not strange for a large organisation to interact with its members and promote its message in this way. But the democratic nature of social media is allowing the church to play a much more unusual role in such a traditionally hierarchical body.
Read the full article.
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.