Another clear read, drawing on a range of academic research, into human behaviour, and the social forces that shape it … all those times that we think we’re independent, but – nope!! “Social influence has a huge impact on behaviour. But by understanding how it works, we can harness its power…”
Digiexplorer (not guru), Senior Lecturer in Digital Marketing @ Manchester Metropolitan University. Interested in digital literacy and digital culture in the third sector (especially faith). Author of ‘Raising Children in a Digital Age’, regularly checks hashtag #DigitalParenting.