Invisible Influence: The Hidden Forces That Shape BehaviourInvisible Influence: The Hidden Forces That Shape Behaviour by Jonah Berger
My rating: 4 of 5 stars

Another clear read, drawing on a range of academic research, into human behaviour, and the social forces that shape it … all those times that we think we’re independent, but – nope!! “Social influence has a huge impact on behaviour. But by understanding how it works, we can harness its power…”

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